From May 24-May 28 I will be conducting interviews with traditional media and bloggers about Marketing Public Relations. Some things I will be discussing:
· Including PR and social media into a firm’s marketing communications mix
· Ethics as applied to PR and social media
· Tying PR and social media into business strategy
· Using PR and social media to create brand authors and enhance brand value
· How PR and social media influence the consumer and business buying decision process
· Using PR traditional tactics with non-traditional media
· “Selling the Story”
· Teaching a marketer’s approach to PR to journalism and communication studies students
· Teaching PR and social media to business and marketing students
· The importance of teaching PR in business programs
My time slots are filling up, but there is still time to participate. If you are interested in discussing any of these topics with me for your show, blog, column, etc., please contact Melinda Jensen at Pearson-Prentice Hall publishing at anne.fahlgren@pearson.com. I am happy to work with you via phone, email, or chat.
· Including PR and social media into a firm’s marketing communications mix
· Ethics as applied to PR and social media
· Tying PR and social media into business strategy
· Using PR and social media to create brand authors and enhance brand value
· How PR and social media influence the consumer and business buying decision process
· Using PR traditional tactics with non-traditional media
· “Selling the Story”
· Teaching a marketer’s approach to PR to journalism and communication studies students
· Teaching PR and social media to business and marketing students
· The importance of teaching PR in business programs
My time slots are filling up, but there is still time to participate. If you are interested in discussing any of these topics with me for your show, blog, column, etc., please contact Melinda Jensen at Pearson-Prentice Hall publishing at anne.fahlgren@pearson.com. I am happy to work with you via phone, email, or chat.
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