I had the pleasure of presenting “Generations and Social Media” at the Society of Consumer Affairs Professional’s (SOCAP) meeting in Hershey, Pennsylvania yesterday. I enjoyed my time with the group, and I was pleased to see so many talented and committed professionals working to break down the silos of marketing, PR, and customer service to create a business model where all company functions integrate customers into strategy and operations.
Hi MPRers. I’ve been off doing other things for a while, but rest assured you’ll be seeing lots more from me soon. In the meantime, this is something I had to share. It is a video of Rory Sutherland speaking at the TED conference. Sutherland talks about the importance of perception and he is very informative and entertaining as well. While I am a TED subscriber, I have to credit Scott Monty for bringing this video to my attention. So, I encourage you to check out Scott’s blog, The Social Media Marketing Blog for his insights.
Gaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics.
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