Take notice, the current philosophy of marketing is moving from the marketing concept where “customer is king” and shifting toward the interaction concept, where relationship is king, and the brand is owned by both the firm and the customer.  In this segment of PRI’s To the Best of Our Knowledge, author of New York Times Magazine’s column, “Consumed,” Rob Walker discusses how word-of-mouth can support or radically change the meaning of a brand.  This well illustrates how stories conveying reputation, relationship, experience, and symbolism define the value of a brand.

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