Lately, I’ve been spending a lot of time on social media, and while that is really important in today’s marketing environment, there are tons of great topics on the traditional side of marketing PR that are worth covering.  I have been getting some good feedback on a video I did for my Applied Public Relations class on pitch letters, and I think it is worth sharing with you.  Keep in mind that this was created for a class, but there are some good take-aways here for you.

You know where to find my book, but if you want to check out Richard Laermer’s book you can click here.  Please remember to tweet this story to your friends.