The Power of the Pitch Letter

11/03/2009

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Lately, I’ve been spending a lot of time on social media, and while that is really important in today’s marketing environment, there are tons of great topics on the traditional side of marketing PR that are worth covering.  I have been getting some good feedback on a video I did for my Applied Public Relations class on pitch letters, and I think it is worth sharing with you.  Keep in mind that this was created for a class, but there are some good take-aways here for you.

You know where to find my book, but if you want to check out Richard Laermer’s book you can click here.  Please remember to tweet this story to your friends.

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Why Woodstock Matters to Marketers

08/17/2009

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If you reside in the U.S. you were likely exposed to multiple news pieces highlighting the 40th anniversary of the famed Woodstock Music and Arts Festival.  Rolling Stone’s blog Rock & Roll Daily, USA Today, and ABC News are just a small sampling of the outlets that showcased a Woodstock retrospective.  Cultural significance aside, this anniversary is salient to marketers because it is a good example of how the salacious (sex, drugs and rock & roll) can help sell a story to the media.  It also illustrates how- in the world of 24/7 news-something as simple as an anniversary can have a similar effect.   NPR’s Marketplace ran a great story (An influx of 40-year anniversaries) on the use of anniversaries as a promotional ploy. In addition, there are a seemingly endless number of secular and non-secular holidays and cause or awareness related days, weeks, and months that can be used to connect a company, product, or brand to a larger story.  August is National Inventors month in case you didn’t know.

Reflections:

How would you use an anniversary celebration to garner media mentions and word-of-mouth for your business?

Are there any cause or awareness related days, weeks, or months that tie into your business?  What connectors would be interested?
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