Tribal Video 11/09/2009
 
There are a handful of high profile business and marketing people who capture the essence of Marketing Public Relations.  Seth Godin is one of those people.  This video is one of a handful of videos of Seth that will make you think about what we do.  I suggest that connecting with “tribes” is what MPR is all about.  He also discusses how tribes create stories about a company or product and spread them.  This is the MPR notion of creating “brand authors.”  Bravo Seth.  Enjoy the video all.
Here's another.
 
 
Lately, I’ve been spending a lot of time on social media, and while that is really important in today’s marketing environment, there are tons of great topics on the traditional side of marketing PR that are worth covering.  I have been getting some good feedback on a video I did for my Applied Public Relations class on pitch letters, and I think it is worth sharing with you.  Keep in mind that this was created for a class, but there are some good take-aways here for you.

You know where to find my book, but if you want to check out Richard Laermer’s book you can click here.  Please remember to tweet this story to your friends.