Here’s an interesting debate starter.  Sarah Palin, or at least some folks claiming to represent her, have started an MPR campaign to attempt to get veteran talk show host David Letterman fired.  The Palin camp has accused Letterman of making indecent remarks about Palin’s 14 year old daughter.  In retaliation to Letterman’s comments, the pro Palin people have created a website , distributed a press release, organized a rally outside the Ed Sullivan Theater where Letterman tapes his show, and created a Facebook page.  The website even includes tips on how someone can use their power as a connector to further the cause.  The tips are:

1. If you are on Twitter, send out tweets now asking people to go to http://www.firedavidletterman.com and sign the letter.

2. Write blogposts identifying the sponsors! (see the far left column for the list) {They also mention writing to the sponsors}

3. Call your local talk radio program today and promote the site http://www.firedavidletterman.com

4. Join the Facebook Group "Fire David Letterman" and message all your friends on Facebook to join the group.

5. Call 3 friends tonight and ask them to sign the letter at http://www.firedavidletterman.com

6. Email all your contacts and ask them to sign the letter at http://wwwfiredavidletterman.com

It is not my place to say who I believe is right or wrong on this issue.  It is my business to point out that even those with limited mainstream media experience and a limited budget can take on the big established media players.  Almost anyone can employee techniques of media relations, social media, and word-of-mouth (MPR-that is) much the same way these Letterman lampooners have.

Reflection:

What is the motive of the Palin camp?

What are the Palinites doing right relative to using MPR?

What could they do better?

Does Letterman or CBS have something to gain or lose? How should they respond, if at all?

 

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