In selecting their ten most powerful women in the world, Forbes Magazine used two criteria: the size of the organization that they run and their ability to garner media mentions.   Granted, for many of these women the former criterion led the latter, but, let’s face it, power rarely comes silently.  I point this out to illustrate that it was not an advertising or sales effort that earned these ladies their potency; it was media mentions and word-of-mouth.

Reflections:

Take a look at the collection of media mentions accumulated by these women over the years and see how MPR has shaped their careers and established their power.  Contrast those in the business arena to those in the not-for-profit and government sectors. (Lexis-Nexis is a great tool for this if you have access to it, but Google works ok too.)
 


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