I know this is shameless self promotion, but when someone as capapble as Ken Lizotte says something nice about Marekting Public Relations, I just have to share.
Gaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics.
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