Dexter takes interactive viral video one step beyond the "Elf Yourself" model. I found this when one of my students, Heather Waber, sent me a link. Pay attention to the evidence bag at the end of the clip.
Gaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics.
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