Marketing Public Relations

Those two excerpts from your book are great, but I'm thinking of the audience for that website. If the people who subscribe to it work for a large company, they won't be interested in a textbook; they won't need it. If they're small business owners,your examples may not convince them to spend more money to buy your book (textbook more expensive than retail). You have some great examples in the book of how small companies capitalized on MPR. You should be sure to publicize those.