Tribal Video 11/09/2009
There are a handful of high profile business and marketing people who capture the essence of Marketing Public Relations. Seth Godin is one of those people. This video is one of a handful of videos of Seth that will make you think about what we do. I suggest that connecting with “tribes” is what MPR is all about. He also discusses how tribes create stories about a company or product and spread them. This is the MPR notion of creating “brand authors.” Bravo Seth. Enjoy the video all. Here's another. CommentsLeave a Reply | 
AuthorGaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics. ArchivesApril 2011 CategoriesAll Click to set custom HTML
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