This is normally the sort of thing that I’d just re-tweet, but I want to have a record of this so you know where to find the link when you need it.Thanks to Mark Flavin for this post.
Gaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics.
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