Super Bowl Buzz 02/10/2010
The primary tenet of Marketing Public Relations (MPR) implores marketers to garner media mentions and spread word-of-mouth through connectors that are not compensated for doing so. Strictly speaking, advertising is not MPR, but in the case of the commercials run during the Super Bowl, I will confidently argue that the true value of these spots is their MPR component. Certainly, if you have been anywhere in the plugged in world in the last week’s time you’ve heard or read about these ads and talked to someone about them. Many media outlets from the Today Show, to NPR’s Marketplace, to Ad Age have given their analysis, and therefore, given loads of media mentions. But what about buzz? Here’s where I can use your help. I have created a short survey and I ask you to complete it and to spread the word. I am happy to share the results with you and I am working on a prize for a drawing. Click her to start. It will take you less than 10 minutes. I promise. Thanks for your help. And thanks to Time Magazine’s Website for the links. CommentsLeave a Reply | 
AuthorGaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics. ArchivesJune 2010 CategoriesAll Click to set custom HTML
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