Some of you who were at my talk at Kutztown University on St. Patrick’s Day, and some who couldn’t make it, have asked for a copy of my presentation.  Here it is.  I am happy to answer any questions.
 


Comments

Steve Reed

Fri, 02 Apr 2010 07:50:08

I have heard this explained many times and in many different ways. I happen to agree with you and I think you did the best job I've seen at explaining it to people. ("Good Beer")

If I may expound on how that can then be turned into "good sales". If your "beer" is good enough, or maybe it was Jaeger bombs..lol

After enough of it, people start to check out what else of interest you may have or know. If it also "really good or excellent Champaign" for the money. They then become your own little personal "free" sales force. No better advertising then word of mouth testimonials.

And that's how it's supposed to work!

Remember though. As stated originally it must be done THIS WAY! You can not come out of the gate selling. Second, you must have something of real value!

Great post!

 



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