Give a listen to what Chris Brogan has to say about knowing what business you are in, and “augmented opportunity.”In case you didn’t know, Chris is the author of Trust Agents.
Gaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics.
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