PR Kung Fu 04/18/2010
 
This blog post is intended for those of you who are teaching marketing or public relations and are looking for a good, end of semester discussion topic. But, everyone else, please read on to the last paragraph.

As you may know a new version of the movie, Karate Kid, is coming out in June.  It stars Jackie Chan, and Jaden Smith (Will Smith’s son.)  When you view the trailer for the movie, you will notice that they are not using Karate in this movie, but rather, Kung Fu.

As has been mentioned many times in this blog , one of the best ways for a local business to get media mentions and spread word-of-mouth is to tie its story into a larger event.  To this end I have asked my students to discuss how the Bethlehem Kung Fu Center (you can use a local Kung Fu school if there is one convenient to you) can use the launch of this movie to promote its business.  I remind them to bring in all of the elements of PR and marketing we’ve discussed throughout the semester and to be thorough, be innovative, and be creative in their preparation.

I am also interested in have your thoughts (or your students’ thoughts) on this topic, so please comment on how you think a regional Kung Fu school might capitalize on this movie launch.
 


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