Social Networking is Dead-The Grateful Dead 04/02/2010
 I really wish I had been the first one to break the news about the Grateful Dead being social networking pioneers. Alas, they start this when I was quite young and it took the great news organizations of our land decades to figure this out. What did the Dead do that gave them the cult following we all look for when marketing our products and businesses? They created content and community, and they were willing to share. In addition, they developed some outstanding symbols for the community that let people announce their membership. “Our strong suit is what we do, and our audience,” Jerry Garcia Let there be songs to fill the air. CommentsLeave a Reply | 
AuthorGaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics. ArchivesAugust 2010 CategoriesAll Click to set custom HTML
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