SOCAP 06/17/2010
I had the pleasure of presenting “Generations and Social Media” at the Society of Consumer Affairs Professional’s (SOCAP) meeting in Hershey, Pennsylvania yesterday. I enjoyed my time with the group, and I was pleased to see so many talented and committed professionals working to break down the silos of marketing, PR, and customer service to create a business model where all company functions integrate customers into strategy and operations. Thanks SOCAP-Philadelphia! CommentsLeave a Reply | 
AuthorGaetan Giannini is an Assistant Professor and the Chair of the Department of Business, Management & Economics at Cedar Crest College. He is also the author of Marketing Public Relations (Pearson-Prentice Hall) and a speaks and writes frequently on sales and marketing topics. ArchivesAugust 2010 CategoriesAll Click to set custom HTML
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