Obviously, I am a Twitter user (@gaetang) and a fan, but I have noticed my behavior along with many others changing over the last few months. Recently, I have been using Ping.fm to do my broadcasting. Twitter is included in the Ping broadcast, but Twitter is no longer my primary distribution channel. Additionally, the emergence of applications like status.net that allow for the incorporation of micro-blogging into a person’s or company’s overall web presence with the option of keeping some conversations private and allowing others to be public will leave plain vanilla Twitter in the dust.
Considering this changing landscape, I have found it very productive to give my PR & Social Media students a tour of the current and emerging technologies in micro-blogging, and ask them to predict the future of this class of application based on their perception of consumer and business desires to use such a service. This is not only a great discussion starter, but helps me to bridge the gap between thinking about social technology as consumer and understanding its uses as a business person and marketer.