To make matters worse, GM selected the wrong messengers. With global awareness and environmental consciousness sharing the front of consumers’ minds with distrust for the corporate establishment, making gray haired, white males in suits the face of the GM turnaround is a non-starter. Anyone remember Marshal McCluhan? If the medium is the message, what are consumers taking away from any message delivered by GM chairman, Edward Whitacre, and his soon to retire colleague, Bob Lutz?
This may just be to be the latest no va (don’t make me translate) introduced by GM.