Lizotte’s book is a well written guide to turning garden variety experts into “thought leaders.” The foundation of his philosophy is based on his five pillars of thought leadership: publishing (articles & book); public speaking; conducting research (he calls it “fresh thinking”); leveraging the internet; and using the media. The book’s primary audience consists of consultants, small business owners, and people interested in creating a “personal brand,” and for those of you who fall into one of these categories, this book is a must read. I also want to suggest that The Expert’s Edge is a great resource for marketers in companies of any size. Lizotte’s tactics for turning oneself into a thought leader can, with a little ingenuity, be used by marketers for transforming their firm’s executives and knowledge workers into thought leaders.
Oh, and for you college professors teaching marketing or PR, this book makes a great complement to many texts. I can recommend it specifically to those using Marketing Public Relations as supplemental reading for chapters 11 and 12-especially for graduate level courses.